I applied the same layout to the Underground Undies side of the publication, trying to use an even amount of female and male photographs, to show his diversity in clients. Instead of using Century Expanded however, I used Gill Sans, to highlight the differences in the two creatives, and so that it is clear they are two different people. I chose Gill Sans for Underground Undies, as I thought his undies were slightly more functional and simple compared to the stuff Dullife Lingerie collects.
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