OUGD502 iGNANT

iGNANT

Home page

Menu selected

Art tab

Art article opening view

Design article opening view

Photography article opening view

Architecture article opening view

Shop

Submissions page, where you can submit work to be featured on the site

What is iGNANT?
"iGNANT is an award-winning online magazine featuring the finest in art, design, photography and architecture. We are passionate about bringing you a curated selection of the most captivating work from both established creatives as well as emerging talents. In addition to publishing inspirational projects from around the world, iGNANT produces its own unique editorial features on the cutting edge of contemporary culture that include interviews, studio visits, travel stories and more.

Since its launch in 2007, iGNANT has steadily built up a global readership of creative professionals, thought leaders and tastemakers, attracting more than 500,000 visitors and 1.6 million page views per month.

In 2011, iGNANT won the ‘Golden Lead Award’ in the category ‘Weblog of the Year’ and was also nominated for the ‘Grimme Online Award’."

What do I find so interesting about iGNANT?

I love the content, especially the architecture category, how mainly everything they feature is clean cut and minimal, but with such style and innovation. 

Production: Superiest

About: "Superiest is a Berlin based creative studio by iGNANT focused on video and photo production.

Our approach is to be more than only filmmakers or photographers: We are offering a package composed of consulting, design and creation to our clients. We are aimed to reinvent everything that is within and sometimes beyond boundaries. This full-service approach bundles the whole process from conception over consulting to production in one hand, guaranteeing short ways of communication and ensuring a coherent final product. We are always looking for exciting new challenges to support you with our creative input."

Services: concept and design, video and photo production.

Clients: Nike, Mercedes-Benz, Levi's, Converse, Volkswagon, Adidas, Uniqlo, Evian and more

Initial home page

About section.

Scrolling down from the initial home page takes you to the all projects area.

Design projects tab.

Photo projects tab.

From this I can gather than Superiest is a creative studio set up by iGNANT that works on digital concepts and projects, such as films, photographs, GIF's, and web design. They have the same aesthetic as iGNANT so I presume they are all under the same house, but with a different name. It is also highly likely that they produce the website for iGNANT, what with them both having the same aesthetic for the website and due to the fact that iGNANT has Superiest under the Production tab. 

VICE Digital

Vice is the company that produces iGNANT, as well as many other sites with over 500 publishers across the world. The sites shown on Vice Digital are categorised under country, and then by content, such as entertainment & lifestyle, food, sport, art etc.
"Our 500 premium publishers target a youthful influential 18 to 34 year old Millenial audience, from a global to local level. We captivate Gen Y across a broad set of passion points segmented into a number of different channels, which allows us to dive deeply into our audience interests."

Vice Digital UK home page.

"The world of iGNANT lives in forms, in ideas and in artistic expression. With the Internet spreading aesthetic standards have been a new rate, the consistency of an idea to get a whole new range."
Vice Digital Deutschland sites page, showing iGNANT as one of the sites they produce.

What's interesting is that Vice also produces i-D, which in turn produces Amuse digital magazine, another weblog that is similar to iGNANT, only produced in the UK instead of Berlin, and that I have researched previously. Vice is proving to be a really big platform that is home to several products that interest me.

Summary:
Researching iGNANT has been really beneficial to me as it has lead me to discover that Vice owns i-D which produces Amuse, which links these two weblogs together under one house, and shows me how they are connected. I will need to research into more sites that Vice produces to discover more sites like the two I've already found, and perhaps start talking to some of the people who work for these places, to start building up contacts here, as this is seeming like a great company for me to work within or gain experience in.